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	<title>FrankSurget.com</title>
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	<link>http://franksurget.com</link>
	<description>A Blog</description>
	<lastBuildDate>Fri, 03 Sep 2010 20:59:12 +0000</lastBuildDate>
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		<title>Google Improves Control of PPC Exposure With Modified Broad Match</title>
		<link>http://franksurget.com/?p=455</link>
		<comments>http://franksurget.com/?p=455#comments</comments>
		<pubDate>Fri, 03 Sep 2010 20:59:12 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[broad match]]></category>
		<category><![CDATA[keyword optimization]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[keyword targeting]]></category>
		<category><![CDATA[modified broad match]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/mike-fleming/google-improves-control-of-ppc-exposure.php</guid>
		<description><![CDATA[by Mike Fleming
 
			If you manage a PPC account, you know that for several years now 
AdWords has had three match types: exact, phrase, and broad.&#160; You also 
know what they mean and how your keywords are matched to search 
queries.&#160; Up until...]]></description>
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		<title>Do Keywords In Your Domain Matter?</title>
		<link>http://franksurget.com/?p=452</link>
		<comments>http://franksurget.com/?p=452#comments</comments>
		<pubDate>Thu, 02 Sep 2010 20:19:00 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[domain names seo search engine optimization]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/sage-lewis/do-keywords-in-your-domain-matter.php</guid>
		<description><![CDATA[by Sage Lewis
 
			

This is a question I get asked all the time. Get the final answer right here.

Inspired from this article at Search Engine Roundtable

                    Be sure and visit our small business news site.


         
]]></description>
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		<title>Don&#8217;t Let Good Content Die &#8211; 4 Ways to Keep It Alive</title>
		<link>http://franksurget.com/?p=453</link>
		<comments>http://franksurget.com/?p=453#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:35:54 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content and Copywriting]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[outdated]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/stoney-degeyter/dont-let-good-content-die-4-ways-to-keep.php</guid>
		<description><![CDATA[by Stoney deGeyter
 
			Much like life, websites have to adapt over time. When they don't, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content that was once relevant becomes irrelevant or in need o...]]></description>
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		<title>Adapting to a Social Media Fast</title>
		<link>http://franksurget.com/?p=454</link>
		<comments>http://franksurget.com/?p=454#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:29:06 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/mike-moran/adapting-to-a-social-media-fast.php</guid>
		<description><![CDATA[by Mike Moran
 
			Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail&#8212;although I don't reply much&#8212;and I still moderate comments on my blog), I don't write any blog posts (o...]]></description>
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		<title>Is 2011 The Year of the Social Media Bubble</title>
		<link>http://franksurget.com/?p=449</link>
		<comments>http://franksurget.com/?p=449#comments</comments>
		<pubDate>Sat, 28 Aug 2010 17:52:21 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Eric Brown]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Bubble]]></category>
		<category><![CDATA[Social Media Snake Oil]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/eric-brown/is-2011-the-year-of-the-social-media-bub.php</guid>
		<description><![CDATA[by Eric Brown
 
			Several camps are starting to chant that 2011 may well be the year of The Social Media Bubble. I would not proclaim to be able to predict the future by any means, but it sure seems more probable than not. While having little experien...]]></description>
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		<title>PPC Testing Made Easier with AdWords Campaign Experiments</title>
		<link>http://franksurget.com/?p=434</link>
		<comments>http://franksurget.com/?p=434#comments</comments>
		<pubDate>Fri, 27 Aug 2010 19:39:40 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/mike-fleming/ppc-testing-made-easier-with-adwords-cam.php</guid>
		<description><![CDATA[by Mike Fleming
 
			If you take your PPC campaigns seriously (why wouldn't you?), you're always testing.&#160;
 Always.&#160; It's the only way to accomplish long-term growth and gain 
insights that will translate into all of your other marketing chan...]]></description>
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		<title>How to Ensure Your Website Gets Some Action</title>
		<link>http://franksurget.com/?p=435</link>
		<comments>http://franksurget.com/?p=435#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:04:07 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content and Copywriting]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/stoney-degeyter/how-to-ensure-your-website-gets-some-act.php</guid>
		<description><![CDATA[by Stoney deGeyter
 
			When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a g...]]></description>
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		<item>
		<title>Best Buy, Orwell and Minority Report</title>
		<link>http://franksurget.com/?p=436</link>
		<comments>http://franksurget.com/?p=436#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:19:05 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[bestbuy shopkick]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/sage-lewis/best-buy-orwell-and-minority-report.php</guid>
		<description><![CDATA[by Sage Lewis
 
			

Best Buy wants you to tell them the moment you walk into the store.

From Marketing Pilgrim: "The "shopkick" system is designed to detect and reward shoppers just for walking into a Best Buy store. In order to accomplish this feat,...]]></description>
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		<item>
		<title>How to Train Your Content to Get Your Audience&#8217;s Attention</title>
		<link>http://franksurget.com/?p=437</link>
		<comments>http://franksurget.com/?p=437#comments</comments>
		<pubDate>Tue, 24 Aug 2010 17:39:21 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content and Copywriting]]></category>
		<category><![CDATA[inform]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[tricks]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/stoney-degeyter/how-to-train-your-content-to-get-your-au.php</guid>
		<description><![CDATA[by Stoney deGeyter
 
			In my last post, I talked about training your text to "engage", "inform", "speak" (call to action), and "convert". The first step is to make sure the content doesn't overstay it's welcome. In this post, I'll provide some of the ...]]></description>
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		<item>
		<title>Properly Formatting Your Press Release for Maximum Impact &#8211; Part I</title>
		<link>http://franksurget.com/?p=438</link>
		<comments>http://franksurget.com/?p=438#comments</comments>
		<pubDate>Mon, 23 Aug 2010 22:52:31 +0000</pubDate>
		<dc:creator>Search Engine Guide : Small Business Search Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[company info]]></category>
		<category><![CDATA[Content and Copywriting]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.searchengineguide.com/stone-reuning/properly-formatting-your-press-release-f.php</guid>
		<description><![CDATA[by Stone Reuning
 
			One of the best ways to add content to your website and boost your search engine rankings is through an optimized press release. You can write about any newsworthy item going on at your company: a new product, an industry award, n...]]></description>
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